Hi, I’m Lydia Ioannidou

I’m a designer who never really stopped playing. With 9+ years of experience between the US and UK, I’ve explored everything from UX and UI to toys and graphics—always looking for ways to bring a sense of joy, curiosity, and accessibility into what I make. Right now I’m building scalable design systems at Desquared, but you’ll just as often find me sketching out toy ideas or diving into visual side projects.

My logo? It’s a doodle I made in Microsoft Paint when I was 11. Proof that I’ve been mixing play and design since the very beginning. If you’ve got a creative challenge (or a toy idea!) let’s make something fun together.

Experience

Senior Product Designer | Desquared
March 2025 - Present | Athens, Greece

Lead UX Designer | Vodafone UK
Sept 2023 - Feb 2025 | London, UK

Lead Product Designer | Reed.co.uk
Jan 2022 - Aug 2023 | London, UK

Product Designer | Warner Bros.
Nov 2019 - Jan 2022 | London, UK

UI Designer Contract | Converse
Aug 2018 - Aug 2019 | Boston, MA, US

UX Designer Contract | HubSpot
Jan - Sept 2017 Boston, MA, US

Brand Designer Contract | Hasbro, Inc
Jan - July 2016 | Providence, RI, US