Designing Engaging Play for Early Childhood
Concept development for the Play-Doh Touch: Shape to Life Studio logo, created as part of a partnership with Apple. The work explored how the tactile, imaginative qualities of Play-Doh could be reimagined in a digital-first identity, balancing the heritage of the mother brand with the sleek aesthetic of Apple. Logo explorations emphasized a fresh, immersive look and feel that differentiated this new segment while remaining cohesive with Play-Doh’s playful DNA marking the brand’s first step from traditional toy into a 3D virtual world.
Project: Play Doh Touch: Shape To Life Studio
Company: Hasbro
Sector: Toys
Role: Brand Designer (contract)
Duration: 6 months
Completed: 2016