Designing for Playful Learning

Concept development for the Play-Doh Shape & Learn line, a developmental toy range designed to help children explore shapes and colors through hands-on play. The visual identity centered on readability and clarity, using typefaces that were approachable and easy for young learners to recognize while still feeling connected to the Play-Doh master brand. The goal was to create a look and feel that supported educational play balancing Play-Doh’s signature playfulness with the accessibility needed for early childhood learning.

Project: Play-Doh Shape & Learn
Company: Hasbro
Sector: Toys
Role: Brand Designer (contract)
Duration: 6 months
Completed: 2016